- Our sake should match the customer’s emotions and everyday life.
- We create people's meeting in sake. And our sake must grow at meeting with people.
- Sake is made from rice, so the natural rice aroma and taste is very important.
- Made with local rice and loved by local people.
- We respect our history and traditions but also pursue new and original tastes.
- Local water
- Local rice
- Traditional method
- Taste of rice
- Natural aroma
- Natural color
- Judgment of taste is based upon each individual
- First local and worldwide
- Sake is people everyday life
- There are people, so there is sake